Rollin’ Green Set to Bring a New Cannabis Experience to AC
Rollin’ Green is getting ready to roll into Atlantic City’s cannabis scene, bringing a red-carpet retail concept to Arctic Avenue and signaling how far New Jersey’s legal market has come in just a few short years.
Located at 1011 Arctic Avenue, the adult-use dispensary is positioning itself as both a neighborhood shop and a destination for visitors who want a curated experience a few blocks off the Boardwalk. Its owners describe Rollin’ Green as a place where customers are treated like VIPs from the moment they walk through the door, with staff focused on education, hospitality, and product discovery.
The store will offer a full menu of New Jersey-grown cannabis, including flower, pre-rolls, vaporizers, concentrates, edibles, beverages, topicals, and accessories. Early previews on the company’s website emphasize variety and “premium” sourcing, reflecting a broader trend across the state as retailers compete on quality, branding, and service rather than simply being first to market.
Rollin’ Green’s opening comes as Atlantic City continues to lean into adult-use cannabis as part of its economic-development playbook. Since New Jersey launched recreational sales in 2022, dozens of dispensaries have opened statewide, with Atlantic City emerging as one of the most competitive local markets thanks to its tourism base and year-round convention traffic. State data show that adult-use sales now account for a majority of cannabis purchases in New Jersey, underscoring the importance of retail storefronts in beach and resort communities.
For Arctic Avenue, the new shop is being framed as more than another storefront. Rollin’ Green is marketed as the first cannabis dispensary on the corridor, with plans to activate the space through bold design elements, digital displays, and in-store “happenings” aimed at locals, casino workers, and visitors alike. A recent announcement described the concept as a catalyst for revitalizing a long-overlooked block by creating foot traffic, jobs, and spillover for nearby small businesses.
The dispensary is also leaning into loyalty and education. Prospective customers are encouraged to sign up for rewards ahead of opening, while the company’s blog covers topics ranging from terpene science to strain recommendations for creativity and focus. That content-first approach mirrors a growing emphasis on responsible use and product literacy across New Jersey operators, as regulators and brands work to pull consumers away from illicit markets and toward tested, labeled products.
Though a firm opening date has not been posted, the team has teased evening and weekend hours aligned with casino and hospitality shifts, positioning the shop as a convenient, legal stop for workers and visitors.
Like all licensed dispensaries in the state, Rollin’ Green will be restricted to adults 21 and older and must follow strict packaging, testing, and advertising rules set by the New Jersey Cannabis Regulatory Commission. Visitors will be required to show valid government-issued identification before entering the sales floor, and public consumption remains prohibited under state and local law, even for legally purchased products.
With its Atlantic City launch, Rollin’ Green is betting that a blend of design, service, and culture can stand out in a crowded market. For tourists stepping off the casino floor and locals looking for a consistent neighborhood spot, the dispensary aims to offer something that feels distinctly of Atlantic City: a little bit flashy, highly social, and built around the idea that the party starts as soon as you walk in. More details will follow after licensing.